Talking trash on the docks is nothing new. But talking how to turn “trash fish”— fish that comes up in the net that is in less demand—into treasured bounty is a different story. And the idea offers hope for creating new markets that can benefit both fishers and fish.
A fresh approach
Where healthy fisheries meet thriving markets.
We envision a global seafood supply chain that produces legal, traceable, trustworthy fish; that rewards responsible fishing with better prices; and that fosters resource conservation.